Circularity as a competitive advantage.
I partner with fashion and textile brands to turn circularity into a source of competitive advantage, growth and resilience.
Not only as a sustainability initiative, but as a business strategy.
Working directly with leadership teams, I bridge corporate strategy, product, regulation and market opportunities to turn ambition into action and business value.
What I do
Strategic advisory for brands and leadership teams ready to move on circularity — from roadmap to execution.
Circularity Strategy
Developing circular roadmaps aligned with business objectives, brand positioning and long-term growth.
Product support
Working with product teams to embed circularity across design, materials and end-of-life considerations.
Legislation updates
Ongoing updates on EU regulation and ESG frameworks for the fashion sector.
Industry mapping
Providing access to the key players, partnerships and solutions shaping the circular economy landscape.
Benchmark & cases
Translating industry trends and leading international cases into actionable opportunities for your business.
Leadership enablement
Direct support to CEOs and boards to make confident, well-informed decisions.
How I work
1. Embedded Advisor
One day per week, integrated into your team and decision-making processes.
2. Sparring partner
Two days per month for leadership teams requiring focused expertise at key moments.
3. Tailored engagement
Built around your specific challenges, objectives and pace of transformation.
About
I’m Nacho Bueno.
I work at the intersection of strategy, business development, marketing and circularity.
Alongside this advisory work, I serve as Head of Marketing & Business Development at Coleo, giving me direct exposure to the realities of circular business models, emerging regulation, industry partnerships and market adoption.
With more than 15 years of experience, I support brands connect circular ambition with commercial reality.
My role is not to replace your team. It’s to help your team move faster, make better decisions and capture the opportunities that circularity creates.
Let’s talk
If circularity is becoming a strategic priority for your business, I’d be happy to explore how I can support your team.
