Circularity as a competitive advantage.
I partner with fashion and textile brands to turn circularity into a source of competitive advantage, growth and resilience.
Not only as a sustainability initiative, but as a business strategy.
Working directly with leadership teams, I bridge corporate strategy, product, regulation and market opportunities to turn ambition into action and business value.
What I do
Strategic advisory for brands and leadership teams ready to move on circularity — from roadmap to execution.
Circularity Strategy
Developing circular roadmaps aligned with business objectives, brand positioning and long-term growth.
Brand & Communication
Support to build credible narratives around circularity — avoiding greenwashing pitfalls and strengthening trust.
Product & materials
Working with product teams to embed circularity across design, materials and end-of-life considerations.
Legislation updates
Ongoing updates on EU regulation and ESG frameworks for the textile and fashion sector.
Benchmark & ecosystem insights
Translating industry trends, leading international cases and ecosystem developments into actionable opportunities for your business.
Leadership enablement
Direct support to CEOs and leadership teams to navigate complexity and make confident, informed decisions.
How I work
1. Embedded Advisor
Working alongside your team through an ongoing collaboration tailored to your needs.
2. Sparring partner
Supporting leadership teams in navigating key decisions, challenges and opportunities.
3. Tailored engagement
Built around your specific challenges, objectives and pace of transformation.
About
I’m Nacho Bueno.
I work at the intersection of strategy, business development, marketing and circularity.
Alongside this advisory work, I serve as Head of Marketing & Business Development at Coleo, giving me direct exposure to the realities of circular business models, emerging regulation, industry partnerships and market adoption.
With more than 15 years of experience, I partner with brands to connect circular ambition with commercial reality.
My role is not to replace your team. It’s to bring perspective, accelerate decision-making and unlock the opportunities circularity creates.
Let’s talk
If circularity is becoming a strategic priority for your business, I’d be happy to explore how I can support your team.
